#WeOnlyDoPositive 2

The FA’s Respect programme was launched in the 2008-09 season following a build-up of behavioural problems in the National Game. The FA’s ‘We Only Do Positive' campaign speaks to coaches and parents within mini-soccer and youth football following a strategic review to The FA Respect programme that focuses on this important area of the national game. In 2017-18 we carried out extensive research into football from U7s–U18s. This was to understand where Respect should be positioned to have the biggest impact over a mid to longer-term approach. One clear piece of insight highlighted is that 9 in 10 children play better with positive encouragement. Research also highlights the negative connotations a negative experience can have on a child. 'We Only Do Positive' aims to promote and educate coaches and parents on their roles in creating a fun, safe and inclusive environment for all the players, ensuring they have great experiences throughout their football journey.